In fact, just about anything staff members verbally say or imply to prospective renters in person, writing, or by phone can be considered advertising. The Fair Housing Act strictly prohibits the printing, making, or publishing of ads that state a preference, discrimination, or limitation based on color, race, sex, religion, handicap, national origin, or familial status. In everyday terms, ads can focus on the location, attributes, and amenities of a property using the right terms!
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Children restrictions have been long ago outlawed within most housing arrangements, but no pets and no smoking requests are A-OK to make. Race, Age, Familial Status — You shoot a commercial or take photos of human models enjoying various onsite amenities; however, those images feature predominantly young, affluent Caucasian couples.
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This could be considered discouraging to the elderly, singles, or other races. Advice : HUD recommends that property managers utilize a variety of human models from minority and majority groups of varying ages to assure compliance with advertising guidelines.
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If you are wheelchair friendly and boast wheelchair ramps, say so in your ads, and HUD will view them with approval. It turns out that Aimee enjoys writing about lots of topics, including marketing! Your cart is currently empty An Item has been added to cart x.
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What Property Managers Should Consider “Advertising” Under the Fair Housing Act
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